Last Updated: 2025-07-30

At {{company}}, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, share, and safeguard your data when you engage with our services—including our website (footease.com), mobile applications, retail stores, and customer support channels. By using our services, you consent to the practices described in this policy.

1. Information We Collect

1.1 Personal Information

We may collect the following personal information when you interact with us:

• Account details: Name, email address, phone number, shipping/billing addresses, and account passwords (if created).
• Demographic data: Age, gender, and location (e.g., zip code for delivery purposes).
• Biometric data (optional): If you use our in-store 3D foot-scanning technology, we may store anonymized foot measurements to improve personalized fit recommendations.

1.2 Transaction & Payment Information

For purchases, we collect:

• Order details: Product selections, quantities, prices, and delivery preferences.
• Payment information: Credit/debit card numbers, wallet details (e.g., PayPal), or bank account information (processed securely via third-party gateways).

1.3 Device & Usage Information

When you visit our digital platforms, we automatically collect:

• Device data: IP address, browser type, operating system, and device identifiers.
• Usage data: Pages visited, time spent, search queries, and interactions with content (e.g., product views, cart abandonment).

1.4 Cookies & Similar Technologies

We use cookies, pixels, and local storage to enhance your experience. These tools help us:

• Remember login details and preferences (e.g., language, region).
• Analyze traffic patterns to optimize site functionality.
• Deliver personalized content (e.g., recommended products based on browsing history).

You may manage cookie settings via your browser; however, disabling certain cookies may limit site functionality.

2. How We Use Your Information

2.1 To Process Orders & Provide Services

We use your personal and transaction information to:

• Fulfill orders, including verifying shipping addresses and processing payments via secure gateways (see Section 4 for payment details).
• Deliver products to your preferred location (in-store pickup or home delivery).
• Provide after-sales support, such as repairs, resoling, or cleaning under our Lifetime Care Program.

2.2 To Personalize Your Experience

Leveraging data from our 3D foot-scanners, browsing history, and purchase patterns, we:

• Recommend products tailored to your foot shape, style preferences, and past purchases (e.g., suggesting breathable Sandals for warm climates).
• Send targeted promotions (with your consent) for new arrivals or exclusive offers.

2.3 To Improve Our Services

We analyze aggregated and anonymized data to:

• Enhance product design (e.g., refining AeroCushion™ midsoles based on user feedback).
• Optimize logistics (e.g., reducing delivery times by analyzing regional demand trends).
• Strengthen cybersecurity measures and update privacy practices.

2.4 To Communicate with You

We may contact you via email, SMS, or phone to:

• Confirm orders, track shipments, or notify you of delivery delays.
• Share important updates (e.g., store closures, warranty extensions).
• Conduct customer satisfaction surveys to improve our services.

3. Information Sharing & Disclosure

3.1 Third-Party Service Providers

We share your information with trusted partners who help us operate our business, including:

• Logistics providers: To deliver products (e.g., DHL, SF Express), who are contractually obligated to protect your data.
• Payment gateways: To process transactions (see Section 4 for details on PayPal).
• IT and analytics providers: To maintain our websites/apps and analyze user behavior (e.g., AWS for cloud storage).

These partners are required to use your data only for the purposes we specify and are prohibited from selling or sharing it with unrelated third parties.

3.2 Legal Requirements

We may disclose your information if required by law or to protect our rights, property, or safety (e.g., responding to court orders or fraud investigations).

3.3 Mergers, Acquisitions, or Sales

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the new entity, subject to applicable laws. We will notify you in writing if such a transfer occurs.

4. Payment Processing (PayPal ACDC Compliance)

Card and wallet transactions are handled by PayPal, our secure payment gateway. Your payment details are entered on encrypted forms hosted or served by PayPal and processed according to the PayPal Privacy Statement. By paying with your card or PayPal account, you acknowledge that your data will be processed by PayPal in accordance with that statement.

{{company}} does not store your full credit/debit card details on our systems. For added security, PayPal uses advanced encryption (TLS 1.2+) and fraud detection tools to protect your transaction.

5. Data Security

We implement industry-standard security measures to protect your information from unauthorized access, disclosure, or alteration, including:

• Encryption: Sensitive data (e.g., payment details, passwords) is encrypted in transit (via HTTPS) and at rest (using AES-256).
• Access controls: Strict internal policies limit employee access to your data to only those necessary for their roles.
• Security audits: Regular third-party audits and penetration testing ensure our systems remain secure.

While we take reasonable precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we will notify you promptly if a breach occurs that may affect your data.

6. Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this policy, including:

• Order-related data: Retained for 7 years to comply with tax and legal requirements.
• Account data: Retained until you request deletion (subject to resolving any pending transactions or disputes).
• Marketing data: Retained until you opt out of communications.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your data:

• Access & correction: Request a copy of your data or correct inaccuracies.
• Deletion: Ask us to delete your data (where legally permissible).
• Withdrawal of consent: Opt out of marketing communications or personalized ads.
• Restriction of processing: Limit how we use your data in certain circumstances.

To exercise these rights, please contact our Privacy Team at {{email}} with your name, contact details, and specific request.

8. International Data Transfers

As {{company}} operates globally, your data may be transferred across borders (e.g., from the EU to our headquarters in China). We ensure such transfers comply with applicable laws (e.g., GDPR, CCPA) through:

• Standard Contractual Clauses (SCCs) with international partners.
• Encryption and anonymization of sensitive data.

9. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our services or legal requirements. Updated versions will be posted on our website with a new effective date. We encourage you to review this policy periodically.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: {{email}}
• Mail: {{company}} Privacy Team, {{address}}